Building a sustainable business is about more than just acquiring new customers. Sure, that’s part of it, but retaining these customers and turning them into loyal ones is what takes you from just another Shopify store, to a great Shopify store that lasts.
“Increasing customer retention rates by 5% increases profits by 25% to 95%.”
—Harvard Business School, “The Economics of E-Loyalty”
See? The numbers don’t lie.
But sometimes it can get to the point where all your energy goes into generating these leads that you forget about your existing customers. You’re so focused on bringing them in that keeping up communication with your existing client base seems too hard—and forget about learning how to use a new marketing channel to explore other avenues.
Without these repeat customers, your business dies.
Growing a loyal base of return customers is the key to growing your business. After all, you’ve put all this effort into getting these new customers, so why wouldn’t you work on keeping them?
If this sounds like you, then it’s time to get smarter with your marketing strategy.
Enter email marketing: the best channel to drive your customer loyalty and retention.
Worried about email marketing falling out of style? Here are a few things to consider.
- Email has been around for decades, so it’s not going anywhere soon.
- With email, you’ve got a tangible, targeted list of customers. It’s a much easier channel to control, with less competition than relying solely on Google rankings.
- It’s cheaper. No paying for ad space like on social media, email has been proven to give you a higher return on investment per dollar spent.
Think about that for a second. This is a long-term, stable tool that uses a targeted list to contact your existing customers directly, and you’re getting a much better bang for your buck.
“For every $1 spent, email marketing generates $38 in ROI”
—Campaign Monitor, “The New Rules of Email Marketing”
That’s a pretty good return on your investment, right?
Grow your business easier with email automation
I get it. You want to get in front of your existing customers to get the most of them, without pissing them off. But you’re crazy busy building your brand and you’re not an email marketing expert.
I’ll take the hassle out of your marketing upkeep, and help you put your email marketing on autopilot. We’ll design and schedule regular, targeted, personalized emails to your new and existing customers, to build you a loyal base of repeat customers. You don’t have to think about it—just set it up, and let it do its thing.
Whether you’re just starting out and want an easier way to grow your customer base and your revenue, or you’ve already got an email marketing program but no time to set it up, I can help you automate your communications so they keep ticking along, and your customers keep coming back to you—for the long-term.
What you get
Email marketing automation takes the stress out of your customer contact and retention. That’s why I’ve created a set of comprehensive packages for Shopify merchants to help you automate your customer communication and retention tactics.
No hourly rates, no long-term contracts, no hidden fees. You simply get an automated, targeted lifecycle email marketing system that keeps your customers coming back, and sees your business grow the way you want it to.
Marketing Automation Start-up Package
Start your email marketing automation the right way. Working with Klaviyo (the best email provider for Shopify merchants) this done-for-you package includes the four essential automated flows for your business, with automation setup, and integration, to put you on the right track.
We’ll customize an approach that suits your business, and works smarter to speak directly to your customers.
New subscriber welcome email series
This is your first point of contact with new subscribers, so start building your relationship the right way. Friendly, welcoming emails get an average open rate of 50-60%, this is guaranteed to get them interested.
New customer thank you email
A personalized email that treats them like an individual, not a number, inviting them to be a part of your community and turn them into loyal fans.
Abandoned cart email
It’s a sad fact that almost 70% of carts end up abandoned. This program is designed to address customer objections and concerns, while improving their overall buying process, so you stop losing out and recover your abandoned revenue.
Turn your inactive customers into your most profitable—after all, it’s five times cheaper to remarket to existing customers than acquire new ones.
As more than 65% of emails are opened on mobile these days, keep up with the times. Make it easier for your customers to read your emails, and get better results.
A Marketing Automation Start-up package comes with a one-time fee of $1250 and is delivered within 2-3 weeks.
Lifecycle Email Strategy Consultation
I’ll help you focus on the bigger picture. We’ll talk through your current email marketing setup, so I can understand what you’ve got in action, see where you’ve come from, and determine where you need to go.
- An email marketing audit, to ensure you’ve got the right set-up and using the right metrics, what tools you need to be using and how to integrate them efficiently, and a plan to better utilize this channel.
- An outline of your goals and metrics to focus on
- Automation flow strategy
- Lead subscribers growth strategy
- Facebook Ads strategy to extend email marketing
Once this is done we can talk about if you want to implement it yourself, or I can work with you on a retainer basis to execute your plan and get your email marketing working for you the way it should be.
A Lifecycle Email Strategy Consultation package comes with a one-time fee of $1500 and is typically delivered within 2-3 weeks.
Not quite sure where your problem lies? Maybe it’s designing a conversion-focused email template aligned with your brand, or creating an optimized cart abandonment flow—whatever you might need, let’s have a chat. We can work through your issue to create a custom solution to fix your problem, and get you back on track.
Custom works will be quoted based on your needs and timeframes.
But who am I, anyway?
I’m Jeremy, and I understand what it’s like as a Shopify merchant.
I used to work for an ecommerce brand where I experienced firsthand the disappointments of poorly-designed email marketing. I used Klaviyo to help them implement a lifecycle email system that became their top converting marketing channel, increasing their existing customer value and significantly reducing their overall cost per acquisition.
I made the move to consulting because I want to help merchants like you avoid the frustrations I went through, and help make your marketing easier.
Since then, I’ve put dozens of stores on the right track with their email marketing automation processes.
Get in touch with me today, and let’s see how we can do the same.
Keep your customers coming back with smarter email marketing
Ready to automate your email marketing, and take a load off your mind?
I’ll help make your customer acquisition and retention easier, so you build a reputable, trustworthy brand that your customers respect and connect with, and keep coming back to.
Take the stress out of your marketing. Get in touch through the form below, and let’s see how we can make your email marketing easier.