Email marketing is by far the highest-return marketing channel for your Shopify store. Period.
Unlike other marketing channels, it’s a long-term, stable tool that uses a targeted list to contact your existing customers directly and you’re getting a much better bang for your buck.
“For every $1 spent, email marketing generates $38 in ROI”
—Campaign Monitor, “The New Rules of Email Marketing”
That’s a pretty good return on your investment, right?
In fact, email marketing is one of the most effective ways to convert new customers and turning them into profitable customers by sending timely and relevant emails, thus maximizing your customer lifetime value.
Indeed, growing a loyal base of customers is the key to growing a profitable ecommerce business. After all, you’ve put all this effort into acquiring new customers, so why wouldn’t you work on keeping them?
“Increasing customer retention rates by 5% increases profits by 25% to 95%.”
—Harvard Business School, “The Economics of E-Loyalty”
See? The numbers don’t lie. Retaining these customers and turning them into loyal ones is what takes you from just another Shopify store, to a great Shopify store that lasts.
But blasting your customers with generic newsletters is not going to give you the results you’re looking to achieve and manually sending emails takes too much time.
The answer? Email marketing automation: the best channel to effortlessly drive your customer loyalty and retention.
Make email marketing work for your Shopify store
Email marketing automation takes the stress out of your customer contact and retention.
Rather than spamming your customers with boring emails, it automatically delivers personalized messages at every point of the customers’ journey, creating revenue-driven opportunities throughout their relationship with your brand.
That’s why I’ve created a set of comprehensive packages for Shopify merchants to help you automate your customer communication and retention tactics.
I’ll take the hassle out of your marketing upkeep and help you put your email marketing on autopilot. We’ll design and schedule targeted and personalized emails to build you a loyal base of repeat customers and increase your customer lifetime value.
You don’t have to think about it. Once set up, this is your invisible money-making machine running for months.
Whether you’re just starting out and want an easier way to grow your revenue, or you’ve already got an email marketing program but no time to set it up, I can help you automate your communications so they keep ticking along and your customers keep coming back to you—for the long-term.
Email Automation Starter Package
- Basic Klaviyo setup and integration
- Template design
- New subscriber welcome email series
- Abandoned cart email
- New customer thank you email
- Repeat customer thank you email
- Win-back email
Lifecycle Email Strategy Plan
- Email marketing audit
- Quick wins
- Automation flow strategy
- 3-month roadmap
Email Automation Starter Package
Start your email marketing automation the right way. Working with Klaviyo (the best email marketing software for Shopify merchants) this done-for-you package includes the 5 essential automated email series for your store, with automation setup and integration, to put you on the right track.
We’ll customize an approach that suits your business and works smartly to speak directly to your customers.
We will start off by integrating Klaviyo within your Shopify store, implementing tracking snippets and synchronizing your customer data between the 2 platforms.
Mobile-first template design
As more than 65% of emails are opened on mobiles these days, it’s super important to keep up with the times. To do so, we will design 1 main mobile-first template to make it easier for your customers to read your emails and get better results.
New subscribers welcome email series
We will turn your existing content, story and best selling products into a series of 3 welcome emails. This is your first point of contact with new subscribers, so start building your relationship the right way. Those welcome series get an average open rate of 50-60%, this is guaranteed to get them interested.
Abandoned cart email
Cart abandonment is part of the ecommerce process. In fact, almost 70% of carts end up abandoned. But it does not mean we cannot recover them. This program of 3 emails is designed to address customer objections and concerns, while improving their overall buying process, so you stop missing out and recover your abandoned revenue.
New Customers thank you email
This program of 2 emails treats them as an individual, not a number, inviting them to be a part of your community while providing assistance.
Repeat Customers thank you email
We will setup a program of 1 email to thank your existing customers, turning them into loyal fans and extend their lifetime value.
Turn your inactive customers into your most profitable with this 3 email sequence—after all, it’s 5 times cheaper to remarket to existing customers than acquire new ones.
Once those 5 automated email series are setup, we will review the results together and look for opportunities to scale your email marketing efforts. Then, you will have the opportunity of retaining me to continue to manage and optimize your email automation efforts.
Keep your customers coming back with smarter email marketing
Ready to automate your email marketing and take a load off your mind?
I’ll help make your customer acquisition and retention easier, so you build a reputable, trustworthy brand that your customers respect and connect with and keep coming back to.
Take the stress out of your marketing. Get the Email Automation Starter Package with a one-time investment of $1,750. Delivered within 2 to 3 weeks.
There are no hourly rates, no long-term contracts, no hidden fees. You simply get an optimized and targeted lifecycle email marketing system that keeps your customers coming back and sees your business grow the way you want it to.
Lifecycle Email Strategy Plan
Looking to optimize your email marketing and make the most of it? I’ll help you focus on the bigger picture. We’ll walk through your current email marketing setup, so I can understand what you’ve got in action, see where you’ve come from and determine where you need to go.
Then, I’ll compile my findings into an actionable step-by-step report that will save you time and drive more revenue to your Shopify store.
Inside the report, you’ll find:
- An email marketing audit
- Quick wins to implement right now
- Automation flow strategy
- An implementation roadmap for the next 3 months
Once this is done we can talk about if you want to implement it yourself, or I can work with you on a retainer basis to execute your plan and get your email marketing working for you the way it should be.
Get a Lifecycle Email Strategy Plan to optimize your email marketing efforts with a one-time fee of $1,000. Delivered within 2-3 weeks. Get in touch now.
Not quite sure where your problem lies? Maybe it’s designing a conversion-focused email template aligned with your brand, or creating an optimized cart abandonment flow—whatever you might need, let’s have a chat. We can work through your issue to create a custom solution to fix your problem and get you back on track.
Custom projects will be quoted based on your needs and timeframes. Get in touch now.
But who am I, anyway?
I’m Jeremy, and unlike other ecommerce consultants, I understand what it’s like to be a Shopify merchant.
I used to work for an ecommerce brand where I experienced firsthand the disappointments of poorly-designed email marketing. I used Klaviyo to help them implement a lifecycle email system that became their top converting marketing channel, while increasing their existing customer value and significantly reducing their overall cost per acquisition.
I made the move to consulting because I wanted to help merchants like you, avoid the frustrations I went through and help make your marketing easier.
Since then, I’ve put dozens of stores on the right track with their email marketing automation processes.
Fancy some numbers? One of them has added more than $24,000 to its bottom line revenue over 3 months as a result of solely the cart abandonment system.
For every recipient, this Shopify store made $8.43, while collecting valuable feedback from customers to improve the buying process.
Ready to automate your Shopify profits? Get in touch with me today and let’s see how we can do the same for you.
Your questions, answered
Do I need a Klaviyo account?
Yes. You can sign up for a free Klaviyo account here.
Do I have to commit to a contract?
Nope. We require an investment of $1,750 to implement the Email Automation Starter Package within your Shopify store. Once those 5 automated email series are setup, we will review the results together and look for opportunities to scale your email marketing efforts. Then, you will have the opportunity of retaining me to continue to manage and optimize your email automation efforts. There are no hourly rates, no long-term contracts, no hidden fees.
What’s the delivery time?
The Email Automation Starter Package is delivered within 4 to 5 weeks and 2 to 3 weeks for the Lifecycle Email Strategy Plan. Please, keep in mind that this is mainly impacted by your capacity of providing me with required access (Shopify, Klaviyo and Google Analytics) and answering my questions in a timely manner.
But Jeremy, people are not reading emails anymore!
Worried about email marketing going out of fashion? Here are a few things to consider:
- Email has been around for decades, so it’s not going anywhere soon
- With email, you’ve got a tangible, targeted list of customers. It’s a much easier channel to control, with less competition than relying solely on Google rankings
- It’s cheaper. No paying for ad space like on social media, email has been proven to give you a higher return on investment per dollar spent